This vid is making its way around the wedding community. It’s not meant to be taken seriously; it’s more entertaining that anything else. I don’t agree with everything Judge Joe Brown says, especially the lighting comments, but he can at least talk the talk. Have a look:
Buried in the TV courtroom antics, this video actually touches on some big concerns in the industry right now:
- Professional – This word is terrible. Anyone can pick up a brush and paint something, but it doesn’t mean they’re an artist. Just because you can afford a nice camera doesn’t make you a pro photographer. Any distinction that this word brings is pretty much thrown out the window by photographers (used loosely) like the ones in this video.
- Equipment – Nikon vs. Canon? I don’t care. My mantra is always that your equipment doesn’t matter, EXCEPT when you’re providing someone a professional service. We don’t invest $20k into fast glass because the money is burning a hole in our pocket. We do it because we know that’s what we need to produce high-quality images, consistently, in every condition. Is it possible to get professional images with an XTi and kit lenses? For sure. Does it severely limit the quality and depth of photography you’ll be able to give to your client? Beyond a doubt.
- Knowledge – Can you really call yourself a pro and not know the aperture of your 70-300 lens? Technical knowledge is a small part of the puzzle when it comes to a wedding (or any) photographer. When you hire a ‘pro’, it’s assumed that we know this stuff better than the back of our hand. If you’re not familiar with photo jargon, look up a word or abbreviation (aperture, focal length, lighting ratio, SLR, ISO, EV…) and ask your prospective photographer to spend 1 minute and teach you. If they turn around and start looking at their iPhone or BB, use the opportunity to leave.
- Preparation – Church doesn’t allow flash? So what. How do you walk into a wedding without having gone through every scenario at least twice in your head? You should have butterflies. You should have a dream where all your equipment fails. To come in unprepared must show either incredible confidence or incredible ignorance. I’ll pick the latter.
- Adaptability – Being professional is more than talent; it’s walking in with contingency plans and the ability to adapt to virtually anything. Adaptability isn’t a bonus, it an absolute necessity with weddings. The first time I see a wedding go exactly to plan, I’ll get on my pig and fly home.
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